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Key SFMC Analytics Terms Explained
Understanding analytics is essential for any marketer using Salesforce Marketing Cloud (SFMC). The vast array of data available within the ...
Using Einstein AI in SFMC for Predictive Insights.
As marketing continues to evolve in the digital age, one of the most significant advancements is the rise of artificial ...
Best Practices for Optimizing Campaigns Based on Analytics.
data is the fuel that powers impactful campaigns. However, raw data alone isn’t enough. The key to successful marketing lies ...
Key Reporting Tools for Measuring Marketing Impact
it’s crucial to understand the effectiveness of campaigns across multiple channels. Salesforce Marketing Cloud (SFMC) offers a variety of powerful ...
Data Visualization in SFMC – How to Create Effective Reports.
Data is at the heart of modern marketing, but simply collecting it isn't enough. What sets great marketers apart is ...
Monitoring Deliverability in SFMC
Deliverability is one of the most critical aspects of email marketing. It measures whether your emails are reaching your customers’ ...
Tracking Mobile Campaigns in Salesforce Marketing Cloud
As mobile usage skyrockets globally, businesses need to understand and optimize their mobile marketing strategies. Salesforce Marketing Cloud (SFMC) provides ...
Reporting on Cross-Channel Campaigns in Salesforce Marketing Cloud.
Consumers interact with brands across multiple channels—email, mobile, social media, web, and more. The ability to track and report on ...
Introduction to Personalization in Salesforce Marketing Cloud
In today’s digital marketing landscape, personalization is not just a buzzword; it’s a critical element that sets successful brands apart ...
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